When we google about best practices for SEO, there is a number of articles. Unfortunately, most of them will be either much technical or tell you about settings and themes to improve the SEO. While one must understand that the content is the king.
How do you write a post and organize the content are the most important keys to focus when we talk about best practices for SEO. You don’t need to be an SEO expert to let your WordPress content appear higher above others in search results.
Practices for SEO while Writing a Blog Post
First, you always need to practice simple yet better writing, content structuring, and topic research skills. Second, implement following 10 best practices for SEO while writing a blog post. Even very less professional bloggers know these game-changing tips.
These impressive tips are about things to take care to improve SEO when you write a post on your blog. If you begin using them, your WordPress blog will rank higher and earlier in Search Engine Result Pages.
1. Tweak the Post Titles
Post titles have a considerable role in Search Engine Result Page or SERP. Give your post the title containing necessary keywords in it. Additionally, placing keywords at the beginning of the title has another advantage.
You can have multiple keywords sets in a blog post. Just ensure that all appear often in the post content else there will be no benefit. While 50-70 characters long post title is nice, keep it only reasonable long enough. For example, keywords in this post are “best practices for SEO” and “writing a blog post” in the order.
2. Limit URL Lengths of Your Posts
Long post titles are quite acceptable while long URLs aren’t. Neither your readers nor search engines like lengthy URLs. Longer URLs look bad as well as are harder to remember. Additionally, they don’t completely appear in SERPs.
So short to medium-sized descriptive slugs or URLs are the best for SEO as well as your readers. Omitting stop words (and, with, how etc.) and lesser important keywords won’t influence your page rank.
Also, avoid shorter URLs. A shorter slug is just a waste of your precious SEO tool. In such case, use Call-to-Action copy or additional relevant keywords in your slug from the blog post. Just remember that, you must have pretty permalinks enabled in your WordPress installation.
3. Put Most Important Keywords in the First Two Paragraphs
Google and other search engines give much importance to first few paragraphs while indexing a page. Write them as an introduction to the post and include the keywords present in the post title (point #1).
Also, link related important internal posts within the first few paragraphs. Both tricks are important SEO practices which make search engines to index your page tremendously higher.
4. H1 Heading – Be Specific
A lot of writers make a mistake when using h1 heading in the post. The best practice is to never use h1 heading tag more than once. Use it only once to enclose the title at the beginning of the post. Afterward, make use of alternative heading tags from h2 to h6.
WordPress themes use either h1 or h2 tags to display the post title. If it is h2, utilize h1 tag once and use h3-h6 tags for the rest.
5. Headings and Content – The Connection
You use many sections to organize the content in the post. Each section should start with an appropriate heading or subheading. Further, start a new heading/subheading if the section exceeds more than 300 words. Use h3, h4 as headings and h5, h6 to enclose subheadings rather than increasing font sizes.
It’s always better to include your keywords in the headings for SEO boost. Use keywords variations equally in headings, subheadings as well as the content. For example, “best practices for SEO”, “SEO best practices”, “best for SEO”. Just don’t overdo it, all should look natural.
6. Write Regularly – It’s One among Best Practices for SEO
If you write regularly then both you and your blog are actually favourites of search engines. Search engines are hungry for fresh and new content. If you write often, they will crawl your website more frequent and index your pages faster.
The length of a post also does matter. Lengthy posts and cornerstone articles get a heavier weight to appear in search results. A lengthy post with 2000 words tends to rank higher than 5 posts worth 600 words each. You can skill up your writing capability using these productive features in WordPress Post Editor. Also, check five excellent free plugins which can enrich the visual editor with more capabilities.
If your blog is older for less than a year, you should write at least 2 posts each week. Later you can limit them. While 600-800 words are alright, also try to write detailed, high-quality, lengthy posts from time to time. The most important thing is to write regularly, not upon the mood of your mind.
7. Update the Content Periodically
Do you look back to the articles published in the past and keep them updated? An updated article makes your users and Google believe that the information is relevant and up-to-date. So it appears in the top pages of the search result.
Additionally, your theme must provide last updated information among other necessary tags for this. Your ThemeRella team understands these critical requirements very well and offers you well optimized Boo theme to match with best practices for SEO.
So update articles once or twice a year and take leverage of search traffic even after years of publication.
8. Make Inbound Linking a Habit
Links count from other blogs and your own blogs is an important factor while deciding page rank by Google. You should make it a habit to interlink your own posts and pages whenever possible. Try to establish minimum three and more inbound links in each article you write.
This serves the purpose to boost the page views as well as increases the time users spend on your site. Ultimately it improves the SEO score of your individual blog posts and pages.
9. Understand rel Attribute
The HTML rel attribute plays a vital role in determining link juice or page score. There are many values like nofollow, noindex, author and canonical for the rel attribute. Further, each has a distinct purpose and effect. You should learn which value serves which purpose and when to use what.
Understanding them and a wise use will help you to boost your page’s rank and search engine optimization. We will cover the rel attribute and its uses in a separate article very soon.
10. Take Advantage of Social Media
Sharing or liking a post adds a positive impression in eyes of search engines. They use signals from real users to rank web pages. Share your own post on social media at the time of publication or afterward and encourage your readers too.
You can also submit the post or write a referencing post to sites like Linkedin, Reddit etc. A massive referral traffic from them can make your content go viral. Thus, referral traffic increases organic traffic as well. Always make sure you give enough promotion to your fabulous content that it deserves.
Are You Writing a Blog Post?
So far, we have covered an extensive list of best practices for SEO while writing a blog post. Always remember that you have to write for humans, not for search engines. Similarly, the quality and length of your content in blog posts are the most important.
Be original, do never copy content from other sources and give adequate credits. If you remember all these things, your pages will appear higher in SERPs without any additional effort.
Best Practices for SEO, What is Next?
We have excluded many SEO tips to stay focused on writing a blog here. Still, there is more to tell you about search engine optimization tactics and practices. We will cover them in upcoming articles soon. But here, we want to write a few words about speed and performance.
Speed is an Integrated Part of Best SEO Practices
Search engines like Google admit that they take speed into account while assigning page rank. So a faster website appears higher in SERPs rather than a slow one. Further, users generally leave a site if it takes more than 3 seconds to load.
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